Hello. My name is

ZakElyazgi


I am a hands-on user experience design leader and creative director with 17 years of experience tackling design challenges across a wide array of industries.

I am based in the Washington, D.C. metro area and my current role is with SiriusXM Satellite Radio, where I am the Director of User Experience for SiriusXM’s marketing and account management websites.

I focus on transforming complex, messy experiences into simple, engaging and satisfying ones.


A good user experience designer needs to be able to see

both the forest and the trees.

That means user experience has implications that go far beyond

usability, visual design, and physical affordances.

— Eric Reiss, Author & Information Architect

ZakElyazgi

Illustration

Notable Roles & Clients


  • Director, User Experience
  • SiriusXM Radio Inc.
  • Jan. 2014 - Present
  • Founded an in-house UX practice: built and developed user experience team responsible for digital properties with monthly traffic of 12MM unique visitors.
  • Co-founded SiriusXM’s digital A/B testing and usability testing programs.
  • Helped drive digital transaction mix from 18% to 50%, resulting in millions of dollars in cost savings (through call deflection), and a significant incremental lift in trial subscription conversion.
  • Leading a team of UX designers, drive the UX strategy for the SiriusXM.com marketing site and account management web application.
  • Partner with executives, stakeholders, analysts, project managers, and product owners to identify and prioritize opportunities for conversion optimization, call deflection and customer satisfaction improvement.
  • Lead efforts and strategy for user research, including digital A/B and multivariate testing, surveys, usability studies and web analytics and synthesize actionable insights from various data sources, within an iterative Agile process.
  • Define UX style guide, pattern library and design principles for use by designers, front-end web, and web application developers across all SiriusXM.com web properties.
  • Proactively took on front-end development as part of efforts to increase quality and sophistication of projects being deployed to production.
  • Sr. User Experience Designer
  • SiriusXM Radio Inc.
  • Mar. 2012 - Jan. 2014
  • Design the user experience for SiriusXM.com’s account management mobile and desktop web application.
  • Translate requirements based on existing business processes, goals, and user needs and convert ideas quickly into design artifacts including wireframes, user flows, site maps, clickable prototypes and high-fidelity mockups.
  • Work collaboratively to identify core strategic intentions and establish clear success criteria for projects.
  • First UX Designer hired by the company.
  • Sr. Consultant
  • Acumen Solutions
  • Jun. 2011 - Mar. 2012
Acumen Solutions logo
  • Primary engagement was as a contract consultant to SiriusXM Radio, Inc. (June – December).
  • Provided UX guidance for Acumen’s iPad application FAST (Field Assistance for Sales Teams), a digital sales and acquisition tool for in-the-field sales staff.
  • UX Designer (Consultant)
  • National Student Clearinghouse
  • Apr. 2010 - Mar. 2011
  • As part of a newly-formed Agile development team, develop accessible user experience for degree, enrollment, and professional certificate verification web applications.
  • First UX Designer hired by the company; a large part of responsibilities included evangelizing the importance of user-centered design principles to all levels of the company.
  • UX/Information Architect (Consultant)
  • Personal Pathways, LLC
  • Aug. 2007 - Jan. 2010
  • Lead UI/UX Designer and Information Architect for emerging corporate social networking product with extensive database backend.
  • Responsible for auditing design, functionality and information architecture, and usability of previous enterprise-level website and designing the interaction flow, wireframes, low and high-fidelity prototypes, user experience and visual design.
  • Creative Director, UX/Graphic Designer (Freelance)
  • Daze Studios, LLC
  • Jun. 2001 - Mar. 2012
  • Lead new user interface designs through the full design and development cycle (including concept, information architecture, visual design and interaction design).
  • Develop style guides and work closely with the development team, business analysts and executive leadership to ensure design and UX intent is carried through to production.
  • Redesign the entire user interface, interaction flow, information architecture and user experience of several enterprise-level web sites and applications.
  • As Creative Director, lead the design, development and production teams involved in all print, online, interactive and video projects from concept to launch.
  • Design websites, logos, business cards, stationary, ad slicks, promotional and advertising materials, signs, multimedia presentations, direct mail, email campaigns, and other deliverables.
  • Produce, direct and edit promotional and music videos.
  • Sr. Systems Administrator
  • Aol, Inc.
  • Sep. 1997 - Mar. 2007
Aol logo
  • Served as team lead and mentor for multiple teams simultaneously within Network Operations Center (NOC), and as a liaison to Operations teams.
  • Co-founded and built DBA Operations support (monitoring and troubleshooting) team within NOC; co-founded Storage Systems Operations support team.
  • In addition, played a significant contributing role in the formulation of companywide Diversity and Inclusion policies and initiatives, including presenting committee ideas to top leadership in the company.
  • Certified as a Sybase Database Administrator.
  • Aol logo
  • SiriusXM logo
  • George Mason University logo
  • National Student Clearinghouse logo
  • Trium Entertainment logo
  • Hult Prize logo
  • One Laptop Per Child logo
  • Clinton Global Initiative logo
Illustration

Recent Work Samples


icon
Envoy Strategy Group
View Project
icon
Hult Prize / Clinton Global Initiative
View Project
icon
Hult Prize / Clinton Global Initiative
View Project
icon
Oklahoma Joe's
View Project
icon
The Edens Group
View Project
icon
SiriusXM Radio
View Project
icon
SiriusXM Radio
View Project
icon
Various
View Project
icon
Century City
View Project
icon
X2A Consulting
View Project
icon
Sports Explorers
View Project
icon
Hult Prize / Clinton Global Initiative
View Project
icon
Foxhound Partners
View Project
icon
Legally Homeless
View Project
icon
Convergence Center for Policy Resolution
View Project
icon
SiriusXM Radio
View Project
icon
Symmetry Staffing
View Project
icon
The Edens Group
View Project
Portfolio Gallery - Envoy Strategy Group website
Client:
Envoy Strategy Group

project:
Responsive Website

Services:
UX Design, Art Direction
Portfolio Gallery - Hult Prize competition website
Client:
Hult Prize / Clinton Global Initiative

project:
Responsive Website

Services:
UX Design, Art Direction
Portfolio Gallery - Hult Prize website
Client:
Hult Prize / Clinton Global Initiative

project:
Responsive Website

Services:
UX Design, Art Direction
Portfolio Gallery - Oklahoma Joe's website
Client:
Oklahoma Joe's

project:
Responsive Website

Services:
UX Design, Art Direction
Portfolio Gallery - The Edens Group print collateral
Client:
The Edens Group

project:
Company Branding

Services:
Business Card Design, Print Marketing
Portfolio Gallery - SiriusXM landing page
Client:
SiriusXM Radio

project:
Responsive Mini-Site

Services:
UX Design, Art Direction
Portfolio Gallery - SiriusXM wireframe
Client:
SiriusXM Radio

project:
Responsive Homepage Redesign

Services:
UX Design, Wireframe/Prototype
Client:
Various

project:
Cinematography Reel

Services:
Cinematography, Editing
Portfolio Gallery - Century City mobile app
Client:
Century City / Smart Enabler

project:
Mobile App

Services:
Art Direction, Visual Design
Portfolio Gallery - X2A Consulting logo
Client:
X2A Consulting

project:
Company Branding

Services:
Logo, Business Card, Print Ad, Website Design
Portfolio Gallery - Sports Explorers logo
Client:
Sports Explorers

project:
Company Branding

Services:
Logo Design, Motion Graphics Intro
Portfolio Gallery - Hult Prize portal website
Client:
Hult Prize / Clinton Global Initiative

project:
Responsive Website

Services:
UX Design, Art Direction
Portfolio Gallery - Foxhound Partners website
Client:
Foxhound Partners

project:
Responsive Website

Services:
UX Design, Art Direction
Portfolio Gallery - Legally Homeless website
Client:
Mo Amer, Comedian

project:
Marketing Website, Branding

Services:
Website Design, Logo Design
Portfolio Gallery - Convergence site map and information architecture
Client:
Convergence Center for Policy Resolution

project:
Website

Services:
Information Architecture, UX/Visual Design
Portfolio Gallery - SiriusXM landing page
Client:
SiriusXM Radio

project:
Landing Page

Services:
UX Design, Art Direction
Portfolio Gallery - Symmetry Staffing logo
Client:
Symmetry Staffing

project:
Company Branding

Services:
Logo, Business Card, Website Design
Portfolio Gallery - The Edens Group website and banner
Client:
The Edens Group

project:
Digital and Print Collateral

Services:
Website Design, Conference Display Design

Hello. My name is

ZakElyazgi

close

Want to see more?

Additional samples of wireframes, clickable prototypes, visual web and app design, logo, branding and print design work available upon request

Illustration
Zak Elyazgi portrait

Get in touch