Founded an in-house UX practice: built and developed user experience team responsible for digital properties with monthly traffic of 12MM unique visitors.
Co-founded SiriusXM’s digital A/B testing and usability testing programs.
Helped drive digital transaction mix from 18% to 50%, resulting in millions of dollars in cost savings (through call deflection), and a significant incremental lift in trial subscription conversion.
Leading a team of UX designers, drive the UX strategy for the SiriusXM.com marketing site and account management web application.
Partner with executives, stakeholders, analysts, project managers, and product owners to identify and prioritize opportunities for conversion optimization, call deflection and customer satisfaction improvement.
Lead efforts and strategy for user research, including digital A/B and multivariate testing, surveys, usability studies and web analytics and synthesize actionable insights from various data sources, within an iterative Agile process.
Define UX style guide, pattern library and design principles for use by designers, front-end web, and web application developers across all SiriusXM.com web properties.
Proactively took on front-end development as part of efforts to increase quality and sophistication of projects being deployed to production.
Design the user experience for SiriusXM.com’s account management mobile and desktop web application, translating requirements and user needs into design artifacts including task flows, wireframes, clickable prototypes and high-fidelity mockups.
Lead UI/UX Designer and Information Architect for emerging corporate social networking product with extensive database backend.
Responsible for auditing design, functionality and information architecture, and usability of previous enterprise-level website and designing the interaction flow, wireframes, low and high-fidelity prototypes, user experience and visual design.
Served as team lead and mentor for multiple teams simultaneously within Network Operations Center (NOC), and as a liaison to Operations teams.
Co-founded and built DBA Operations support (monitoring and troubleshooting) team within NOC; co-founded Storage Systems Operations support team.
In addition, played a significant contributing role in the formulation of companywide Diversity and Inclusion policies and initiatives, including presenting committee ideas to top leadership in the company.