18%→50%
Helped shift SiriusXM customer transaction mix from call center to digital self-service by improving subscription, ecommerce, and customer experience workflows across web and mobile platforms.
Product / UX / Brand / Creative / Systems
Design is often treated as a function. The strongest organizations use it as an advantage.
I’m Zak Elyazgi, a senior design leader with 25+ years of experience helping organizations make complex experiences clearer, more useful, and easier to ship.
Product, UX, brand, and creative are often treated as separate disciplines. I’ve spent my career bringing them together, building high-performing teams, scalable systems, and cohesive experiences because better systems create better outcomes.
The result is a design organization that leaders trust, teams value, and the business depends on.
Selected Impact
Impact across business outcomes, product engagement, user scale, and team leadership.
Across enterprise technology, media, startups, and brand systems, my work has focused on building the teams, systems, and experiences that help Design create value for organizations that can be measured.
30%+
Increased engagement for NameStudio after redesigning the experience around LLM-powered, AI-assisted domain discovery.
12M+
Monthly SiriusXM digital users supported by the UX practice I built, with research and A/B testing programs established to improve web, mobile, ecommerce, subscription experiences, and conversion rates.
25+
Person globally distributed UX, creative, motion, animation, and front-end development team scaled at Swtch Communications — one of four multidisciplinary teams I’ve hired, built, mentored, and led across my career.
The throughline is consistent: clearer systems, stronger teams, better experiences, and design work that earns trust by changing outcomes.
About Zak Elyazgi
I came up through the work. I lead by building the system around it.
I’m a UX, product, brand, and creative leader with 25+ years of experience across enterprise technology, media products, federal services, startups, and digital platforms.
My career started in the craft of design and expanded into product experience, research, brand systems, creative direction, team leadership, and design operations. That range is the advantage. It means I understand the work itself, the teams behind it, and the systems required to make it better at scale.
I care about strong design. I care just as much about the conditions that make strong design repeatable: clear priorities, better operating models, higher standards, useful research, trusted collaboration, and teams that know how to move from ambiguity to execution.
01
Build clarity.
I help teams understand what matters, what good looks like, and how design decisions connect to customer and business outcomes.
02
Raise the standard.
I push for stronger craft, clearer experiences, better collaboration, and more disciplined execution across product, UX, brand, and creative.
03
Create the system.
I build the workflows, standards, governance, feedback loops, and operating models that help teams deliver better work consistently.
04
Earn trust.
I help design become a partner the business depends on, not a function it simply routes work through.
Leadership Record
Design leadership across teams, platforms, and operating models.
Across enterprise technology, media, startups, and brand systems, my work has focused on building the teams, systems, and experiences that help Design create measurable value.
Download Resume (PDF)Verisign
2021-2025
Sr. Director, UX & Creative Services
Directed UX, research, brand, creative services, design operations, and digital experience across enterprise platforms within a publicly traded technology company. Led teams and systems supporting Verisign.com, NameStudio, global brand standards, accessibility, and design quality at scale.
Grab
2022–2023
Co-Founder & Head of Product Design & Marketing
Co-founded a zero-to-one rapid-delivery venture, leading product strategy, UX, service design, brand, and go-to-market from concept through live market pilot. Built the connected customer, courier, fulfillment, and operating experience required to support a 15-minute delivery model in dense urban markets.
Swtch Comms
2020-2021
Head of UX & Creative
Scaled a globally distributed 25-person team across UX, creative, motion, animation, and front-end delivery in a startup-like environment serving several high-profile clients. Designed the operating model, formalized roles and workflow governance, and raised delivery standards across disciplines during a pivotal growth phase.
Halfaker
2018-2021
Director, User Experience
Built and scaled the organization’s UX practice, embedding human-centered design, research, design systems, and Agile-aligned UX processes into complex federal service and enterprise programs.
SiriusXM
2014-2018
Director, User Experience
Built and led UX across web, mobile, ecommerce, and subscription experiences for digital platforms serving millions of users. Helped transform self-service workflows, grow online transactions, institutionalize A/B testing and research, and establish more consistent UX standards across SiriusXM.com properties.
Case Studies
Three examples of my design leadership, from strategy to outcomes.
Different environments, different constraints, same throughline: understand the system, improve the experience, and connect design decisions to outcomes the business can see.
01 SiriusXM
Driving customer behavior toward digital self-service.
SiriusXM needed to shift more account, billing, subscription, and conversion activity out of the call center and into digital channels — improving the customer experience while reducing service costs.
I helped build the UX practice, research discipline, testing programs, and self-service flow improvements that made more of those high-value tasks easier to complete through digital channels.
Results
- Tens of millions in annual cost savings through call deflection
- 12M+ monthly digital users supported
- 18% → 50% digital transaction mix shift
02 Verisign
Building agency-level UX and creative capability in-house.
At Verisign, the challenge was building the internal capability to take on complex work across enterprise web, product UX, brand governance, accessibility, AI-enabled experience, and digital delivery.
I led the UX, creative, research, and delivery model that helped the team redesign NameStudio, define its AI-assisted experience, and deliver a 120+ page Verisign.com redesign in-house.
Results
- 30%+ NameStudio engagement lift
- 120+ page Verisign.com redesign delivered in-house
- Significant outside agency cost savings
03 Grab
Turning speed into a delightful product experience.
Grab was a zero-to-one rapid-delivery venture built around a big customer promise: convenience-store essentials delivered to dense urban and university markets in 15 minutes or less.
I designed the connected product and operating system behind that promise—linking customer and courier apps, fulfillment tools, inventory, brand, and launch into one working experience.
Results
- Launched live proof of concept
- Average 11-minute door-to-door delivery
- Customer feedback validated faster, easier, true door-to-door delivery
Additional Work
A small sample of things I’ve made along the way.
01/15 – Grab user app
Brands I’ve worked for or with
Contact
I’d love to help your organization leverage design as a business advantage.
If the challenge is connecting the dots across product, UX, brand, and creative — and building the team, standards, and operating model to turn that alignment into better outcomes — let’s talk.