Currently leading a team of UX designers, researchers, graphic designers, and managers to provide UX, brand and creative solutions across the entire Verisign suite of websites, web applications and marketing projects.
Reform the way the team does business internally and externally, providing guidance to improve process and efficiency, taking on more responsibility on projects previously outsourced to agencies.
Founded an in-house UX practice: built and developed user experience team responsible for digital properties with average traffic of 12MM unique visitors a month.
Helped drive digital transaction mix from 18% to 50%, resulting in millions of dollars in cost savings (through call deflection), and a measurable incremental lift in trial subscription conversion.
Co-founded SiriusXM’s digital A/B testing and usability testing programs.
Leading a team of UX designers, drive the UX strategy and user research (including digital A/B and multivariate testing, surveys, usability studies and analytics) and synthesize actionable insights from various data sources, within an iterative Agile process for the SiriusXM.com account management web application and marketing website.
Define UX style guide, pattern library and design principles for use by designers, front-end web, and web application developers across all SiriusXM.com web properties.
Proactively took on front-end development as part of efforts to elevate quality of products being deployed to production.
Design the user experience for SiriusXM.com’s account management mobile and desktop web application, translating requirements and user needs into design artifacts including task flows, wireframes, clickable prototypes and high-fidelity mockups.
Lead UI/UX Designer and Information Architect for emerging corporate social networking product with extensive database backend.
Responsible for auditing design, functionality and information architecture, and usability of previous enterprise-level website and designing the interaction flow, wireframes, low and high-fidelity prototypes, user experience and visual design.
Served as team lead and mentor for multiple teams simultaneously within Network Operations Center (NOC), and as a liaison to Operations teams.
Co-founded and built DBA Operations support (monitoring and troubleshooting) team within NOC; co-founded Storage Systems Operations support team.
In addition, played a significant contributing role in the formulation of companywide Diversity and Inclusion policies and initiatives, including presenting committee ideas to top leadership in the company.